Our process

How it works

Bespoke flavours

Individually tailored flavours specific for your product

Here at JPL we do not believe in sending you “off the shelf” samples resulting in you having the same flavour profile as everybody else. You need your product to stand out from the rest and our NPD team understand that which is why they will always advise on developing bespoke flavours specifically for your application.

Follow the steps below to learn how you can get the best out of JPL and walk away with a stand out flavour that is limited only by your imagination.

Request a sample Get in touch

Who we work with

Flavouring every industry

Every sector in the food industry needs a taste, it’s here at JPL where taste is created. See which sectors we provide taste for:

Explore sectors we’ve worked with
Explore our flavours

How we work

Our process



You have a new product, or an idea for your new brand but you’re not sure how to execute the product design and taste. Contact our offices in Neston and ask to speak to your account manager or ask to be introduced to our sales department. The sales team will explain the many flavour solutions on offer for you.


Flavour development

From your initial chat with an account manager or sales representative, your project will be passed onto the flavour team. At this stage the flavourists will review your requirements and design a flavour fit for your project.


Application trials

After the flavour is deemed fit for your requirements, the application team will collect your flavour and test the flavour in a replica of your finished product. Once the application department have approved this flavour, they will provide you with a dosage rate that will ensure you get the optimum flavour performance.



After your flavour request has been completed by our NPD team, your account manager will send or present you with some samples to choose from. This is where you can get a feel for how your product would taste if brought to market.



After your sample stage, it is likely that you will either look to approve the flavour or make some tweaks. Contact your account manager with your feedback and if tweaks are needed the account manager will revert back to stage two in the process.



If the flavour has been approved then your account manager will contact you with commercials and details on how to move forward. You will be introduced to our excellent production planning department and you will begin your relationship with us here at JPL.

Request a sample

Enough of us telling you how great we are, let us show you!


Request a sample
Looking for a bespoke flavour?

You tell us how you'd like your flavour to taste and we will materialise your vision

Finished product samples available

Our NPD team can arrange finished product samples that demonstrate our flavours performance

Expert advice from our technical team

With direct communication available with our NPD team you will get expert advice at every stage

Natural flavour or flavour?

Remember to tell us how you'd like the flavour labelled, Natural flavour or flavouring

Producing flavour quality worthy of our market leaders but for a cost effective price is our primary goal

Jake Lavelle, Director & Flavourist

What makes us unique?

Premium quality innovative flavours

We provide only the highest quality of award winning flavours & natural flavours.

Excellent customer services

You'll never receive an automated response from us, you'll always have an expert at your disposal

Quick lead times

With a lead time of only 10 working days we are one of the fastest producers of flavours.

Environmentally friendly

All of our waste is recycled and equipment reused. We pride ourselves on putting our environment before convenience

A few case studies